Superdry Careers Site

Having defined the employer brand and worked with the creative team to understand where the consumer brand was going, we set to work scoping, designing and building a new careers site. The site is audience focused and designed to engage users with the content they need to understand the Superdry employer brand. 

Superdry are a global company, so we needed to ensure consistency and inclusivity across the world, and therefore built eight versions of the site for key territories in different languages. 

The content is candidate-led, focusing on what they’d like to engage with and includes pages by role type for retail and departments for head office. In addition, we created content to explain the changes to their consumer brand, their sustainability focus, D&I strategy, show their culture and values via a video Playbook, as well as a global location finder. The site also has a blog which features employee stories and social feeds as part of a Community section. 

Finally the site needed to integrate with their ATS, Tribepad, in a seamless way. This optimises the candidate experience and opportunities for jobs to rank well on search engines. Using the Tribepad API, we extracted jobs, built out the job search and job details pages, integrated with Google for Jobs and then created a dynamic template that Tribepad could use when candidates clicked apply so that their platform looks exactly like ours. 

As a fashion brand, it’s essential we can keep the visual content up to date and so the easy-to-use CMS means Superdry can quickly update their imagery for each season. 

The site has proved to be a great success in bringing the new consumer brand and employer brands to life, together, in a seamless way. Having not previously had an employer brand, the consistency of this messaging can be seen on every page of the site and really engages candidates with what a career at Superdry can offer them. 

Analytics show high engagement with the content with the average user reading 4.62 pages and staying on the careers site for over 4 minutes, on average (this does not include completing an application which is completed on Tribepad). 

We’ll soon be introducing more people stories to the site and looking for further opportunities to engage with users.

Our client said...

"I couldn’t have wished to have worked with a more amazing company than the team at DNA. The careers site revamp was a huge project and felt quite daunting at the start. However, their incredible expertise, project management and guidance made the process very smooth and so enjoyable. The team were very supportive every step of the way and managed to coordinate information from a huge group of people to ensure the site captured the company culture. The end result is a careers site we are very proud of and we continue to receive amazing candidate feedback on it."

Rebecca Robins – Talent Resourcing Partner