Media Planning & Buying

When it comes to media research, planning, and buying we know our onions.

Having a great Employer Brand, that does what it says on the tin, is only part of the challenge in driving direct recruitment. Advertising campaigns need to be strategically placed in front of the right audiences (passive and active candidates) and at the right time – otherwise, you aren’t going to raise awareness and generate applications. 

The media landscape of last week doesn’t exist – it’s constantly evolving, and rather than see change as a challenge, it’s exciting! Sure, slow adopters will be left behind in the race for talent. Businesses that don’t take the time to understand how it works will feel overwhelmed. But it’s important to remember that media provides more opportunities than ever before to be inventive, creative, and targeted. You need to cut through the noise to understand what works, and equally more important, what doesn’t. That’s where we come in. Who wouldn’t want to know what adds the most value and how to maximise their budget?

The best media research, planning, and buying results come from experience, and all the combined experience at DNA has taught us how to reach our client’s target audience in the most impactful, creative, and economical way. How do we do it? We work with a wide range of organisations to plan media strategies for one-off roles, standalone campaigns, or annual packages across digital (job postings, social, display, PPC, email), traditional (print), and out of home channels. So, whether you have a one-off campaign or are looking for help to see a greater ROI on your annual advertising spend, it’s good to have the right people in your corner.

After the planning, comes the buying. We pride ourselves on the longstanding relationships we have with the media, and it’s these relationships that help us ensure the biggest bang for your buck (or ROI on your advertising spend if you want to be all proper about it).

Are you looking at your budget and wondering how it can turn into brilliant advertising? Get in touch with one of the DNAers while you get some inspiration from our previous case studies.