Opus
Opus Social Ad creator
Opus Talent Solutions are a recruitment solutions business. They operate brands including Opus Recruitment Solutions and JD Ross Energy. Their recruiters need to leverage LinkedIn and other social channels to find the best candidates for their clients. However with hundreds of recruiters globally, ensuring this was consistent and on brand was a real challenge.
We developed a social advert creator platform. Each recruiter has access to the platform and can generate customised adverts for their brand and export them at the correct format for a range of social channels.
The recruiters accessed templates based on which brand they worked for but could customise the content within a defined set of fields and choose from an image library tailored to their brand.
Global admins can update image libraries as well as create adverts for any brand.
Adverts can be created within moments and are right first time, every time.
The tool was designed to ensure consistency, professionalism and that an on-brand advert was produced every time. It succeeded in its mission and is now used daily by hundreds of recruiters globally. The brand team can be assured that the adverts are always high quality and recruiters have the flexibility to create new adverts ready for posting in seconds.