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Andrews

Andrews' Property Group - EVP and Employer Brand Development

The team at DNA and Andrews Estate Agents set out on their Employer Branding journey with several clear objectives in mind. It was felt that cost per hire was too high (£954 to be precise) and could be reduced. Furthermore, attrition in the first three months was unacceptably high. And thirdly, in an industry undergoing rapid change we needed to be sure to be recruiting the right staff. Staff who would embrace further change and who could deliver the new brand promise for customers.

Image showing Andrews' Employee Value Proposition
Montage image of three people with different background colours from the Andrews' employer brand
Andrews employer brand copywriting along with brand mark

Employer Branding

We developed a compelling Employer Brand to engage candidates in a range of roles. Find out how we do this.

More about Employer Branding
Andrews employer brand shown across a website context
Andrews employer brand shown across a website context. Various sections shown on three mobile screens

Careers Website

We built a responsive careers site which brings the Employer Brand to life, integrates with their ATS and Google for Jobs.

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Video

We made films for candidates to understand more about the roles in estate agency and lettings.

Watch the video
Montage image of icons created for Andrews' employer brand
Montage image of three posters showing different variations of the employer brand in printed format

“We are delighted at the value that HR is adding to the business. We’re hiring the right people who will drive our top line performance but more than that, the significant reduction in cost per hire and early attrition is money straight to the bottom line.”

Dawn Andrews – Head of HR

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