Medvivo
Medvivo - Employer Branding in the Care Sector
The shortage of GPs and other Clinicians is well known and the company’s ability to deliver the best care now, and to grow in the future, was dependent on being able to find and keep the very best staff – sessional, permanent and temporary. Quite a challenge!
Medvivo offer a truly integrated solution to a broad range of health and social care needs, delivering excellence of care through close knit teams of GPs, Nurse Practitioners and other Clinicians, Pharmacists, Clinical Support Staff, First Responders, other Contact Centre Staff and Support Office Professionals. We needed to really understand them – and the staff that make them tick – and put in place the framework to achieve their challenging recruitment and retention goals.
As always, our approach started with listening and understanding. How could we create a brand that helped secure more GPs and more GP hours? How could we attract and retain more Nurses and other Clinicians? How could we create a brand in which the essential support staff and first points of contact – so critical in any care environment – could articulate and exhibit the unique Medvivo approach? And how do we make everyone proud to be part of the Medvivo story?
We spent time with GPs and Nurse Practioners. We spent time in each of the Contact Centre teams. We spent time with the Drivers, the Support Office staff and the Board. In care, everyone matters. And it matters that everyone cares – and that’s certainly what came through loud and clear from all parts of the business. And that’s what we wanted to display in their new Employee Value Proposition, their new Employer Brand – ‘Altogether Better’, their new Careers Site and supporting literature.
The new brand was the platform for us to help reap the benefits of a professionally produced EVP. To have a clear and distinct identity; to be able to take the Medvivo story directly to those hard to reach audiences in their attraction strategy; and to galvanise existing employees, including sessionals, around what Medvivo stand for as an employer and the great work – and the great outcomes – they deliver.
It was great to hear that Medvivo’s EVP and Employer Brand were complimented by the CQC in their assessment of them as outstanding. And some lovely feedback from a lovely client too!
Employer Branding
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“DNA opened our eyes to the importance of using an agency with a specific expertise in recruitment advertising. Medvivo are looking forward to a long association working with DNA on our corporate journey.”
Nicky Wood – HR Director
In categories: Employer Branding, EVP & Employer Brand, Careers Sites