Get Living
Employee Advocacy
Get Living are leaders in the crowded and competitive Build to Rent market and we wanted to emphasise their preeminent position and clearly differentiate the employment experience they provide. We wanted more cut through in the external talent market and to build their employer reputation – not just externally but also to build pride and purpose internally, creating a bit of excitement about all the good things happening at Get Living in the process.
We introduced and set up Get Living’s Employee Advocacy programme. We wanted to build a magnet brand, somewhere seen as a great place to work and a name you want on your CV. To do that we couldn’t rely on the usual C-suite or HR messages, we needed to mobilise the authentic voice of the staff – our brand advocates.
The DNA Way has a proven methodology, is measurable and mitigates risk. We helped identify, train, motivate and manage various employee advocates from different departments across Get Living including Finance and Data, IT, Events, Marketing and Relationship Management. The advocates post across different themes, all in line with our overarching strategy, objectives and messaging matrix.
Externally we have penetrated some hard to reach talent pools via the advocates network – and network’s network. We have more high quality unsolicited applications and, anecdotally, candidates coming to interviews more engaged and informed.
Employee Advocacy has also helped reinforce the Get Living Employer Brand internally by sharing the pride, passion and purpose – and the people behind the success. This has had a positive impact on existing employees, seeing Get Living celebrated on LinkedIn, and led to more advocates volunteering to be part of the programme.
Our client said...
“The Employee Advocacy programme at Get Living has helped build our reputation both internally and externally and in so doing differentiate us in a busy and fast moving market. The process itself and the interaction with our marketing and customer engagement comms works seamlessly. We are grateful to DNA for showing us the possibilities and taking us on this valuable next stage of our journey."
Shona Martin - HR Business Partner
Engagement
The social posts have generated a large amount of impressions and interactions, with impressions reaching as high as 3,000.
“The Employee Advocacy programme at Get Living has helped build our reputation and has differentiated us in a fast moving market. We are grateful to DNA for taking us on this valuable next stage of our journey.”
Shona Martin – HR Business Partner
In categories: Employer Branding, Employee Advocacy, Social Recruiting, Employer Reputation