boohoo group Careers Site

The careers site needed to tell boohoo group’s story and show the size and scale of the Group. 
 
As well as developing a very close working relationship with the TA team, we worked closely with boohoo group’s comms and brand teams to ensure synergy with the wider brand, whilst bringing the Employer Brand to the forefront.
 
We collaborated with boohoo group’s studio team who supplied imagery and completed photoshoots of employees for our profile pages. 
 
We interviewed over 70 senior stakeholders and our copywriter crafted it into the engaging copy you see today. 
 
The Life at boohoo group section showcases their sustainability journey, the commitments they’ve made and results derived, their culture and values, approach to L&D, as well as benefits, blogs and social. There are hundreds of people profiles from every brand and team so users can hear authentic stories from people working there.
 
Each brand and team has its own page including people profiles, leader profiles, videos, image galleries and social feeds. 
 
The site integrates with Workable ATS. We use their API to extract the jobs and built out the job search and details pages on the site for maximum user experience and SEO value.
 
Job search is at the heart of the experience – with a docked job search panel visible wherever you are on the site to aid conversion.
 
We built the site on our custom content management system and trained their teams on how to use it to quickly update content.

At DNA, we’re really proud of this site. It was great fun to work on and also challenging and interesting in equal measure.  
 
The site has proved to be a great success in articulating the Employer Brand and engaging candidates with what a career at boohoo group can offer.

Here's what our client had to say about the project:

"DNA were an absolute pleasure to partner with on this complex project. Their sense of urgency, subject matter expertise, passion to deliver, ability to flex and true understanding of us as a business is what sets them apart. It also meant the project ran smoothly, we were well informed and communicated to throughout and really felt in safe hands. We are all incredibly proud of our partnership, hard work and the results speak for themselves. 
 
Our quality of applications has significantly improved, with conversions of application to interview increasing by 5%. Our Talent Team are utilising the platform to support in converting passive talent into applications and improve interview preparations which has resulted in better informed interviewees. We have had highly positive feedback from candidates, the careers site is giving a fantastic first impression and is setting the standard for the start of a great candidate experience.
 
Given the platform is a CMS, we have the freedom to amend and add content in-house giving us the ability to be agile & cost effective in the long term. DNA have also provided plenty of after care, support, analysis and further recommendations. So the project didn’t just launch, it is embedding into the business, creating change management and is constantly evolving with our ever changing organisation.
 
The careers site has been the catalyst for developing our candidate journey across all touchpoints to ensure the experience end to end matches the EVP shop window our careers site provides. We are excited to continue partnering with DNA throughout this journey!"

Victoria Barber-Pearce, Talent Acquisition Project Manager