Bath Building Society
Bath Building Society Annual Report
In previous years, DNA had provided a cover for the Annual Report but the internal pages were set-up in Word and Excel. This is due to the formal approval process needed for any financial accounts, both internally and by external Auditors. The challenge being the approval process itself, as well as the timescales in which this process takes place.
To alleviate some of the time pressures for the Annual Report design and artworking, we set-up a template for the document in early September. This was approved with previous content, so that we were able to use the live content in March, when the accounts become available.
The AGM collateral is now all fully branded, supporting the Society’s professional, consistent reputation. The elements of the project include:
- The Members’ Review – a summary document sent to all Society Members.
- Voting Form – a form which enables their Members’ to vote on the Board for the coming year.
- Questionnaire – a customer survey so they can ensure that their service to Members’ is consistent which expectations.
- Annual Report - the full accounts summary of their previous financial year.
“DNA are like an extension of our team which really helps as they understand exactly what we want and when we want it. This year’s collateral has gone down very well, and it is being talked about as the best ever! I’m not sure what we’d do without them!”
Tiffany Hardie-Albutt – PR & Communications Manager
In categories: Marketing, Customer Engagement